Sunday, 3 April 2016

GET YOUR TRADEMARK REGISTERED

GET YOUR TRADEMARK REGISTERED

HAVE YOUR OWN BRAND

 

Design a logo for yourself, have a trademark of your own……. be it any business or profession that you might be pursuing

 

"If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you." — John Stuart, Chairman of Quaker

 

Brand has come a long way from the time when it was first thought that the brand was just another word for Logo.

 

NEED OF BRAND VALUATION:

It is widely appreciated that brand is one of the most valuable assets a business owns. This is because of the economic impact that brands have. Brand influence the choices of customers, employees, investors and government authorities. There is no exaggeration to say and understand that to the owner of a business a brand may be the most valuable asset out of all the assets that his business might own.

A brand can be valued anytime and for many reasons and hence one may feel need for registration of Trade Mark.

 

Several studies have tried to estimate the contribution that brands make to the owners of the business and it reveals that on an average brands account for more than one-third of the business valuation.

 

The studies also reveals that brands create significant value in the minds of consumer and the end users.

 

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